EP:42 | Eloise Stewart – "Building Impactful Brands: A Journey into Strategy" – The Hype Squad

In this episode of The Hype Squad, Charli welcomes Eloise Stewart, founder of Eloise Design Co. Eloise shares her journey from apparel design to branding and explains the differences between marketing, branding, PR, and advertising. She discusses the importance of a strong brand foundation and consistent messaging for businesses to thrive. Eloise also talks about her second business, Being Well, which focuses on empowering professionals with wellness tools. Furthermore, she addresses personal topics such as her decision not to have children, emphasizing the importance of living authentically.Connect with Eloise: Email: hello@eloisedesignco.comWebsite: http://www.eloisedesignco.comInstagram: @‌eloisedesigncoWebsite: http://www.beingwellmindset.comInstagram: @‌beingwellmindset Connect with Charli: Website: ⁠⁠⁠www.charlimcconnell.com⁠⁠⁠Instagram: ⁠⁠⁠@charli_mcconnell_co⁠⁠⁠Facebook: ⁠⁠⁠cmco.womenscoach⁠⁠⁠TikTok: ⁠@‌charli_mcconnell_co⁠

Welcome back, Hype Squad!

On this week’s episode, I had the privilege to sit down with Eloise Stewart, the founder of Eloise Design Co., who helps businesses build impactful brands through intentional design and mentorship.

Discovering the Path to Branding

Eloise’s entrepreneurial journey is as inspiring as it is educational. As someone who never envisioned herself in the marketing space, she shared how her career morphed naturally from the fashion world into branding. It was fascinating to hear how she learned to differentiate between branding, marketing, PR, and communications—all these terms that are so often interchanged in the industry.

The Core of Branding: Consistency and Messaging

Eloise emphasized that branding isn’t just about logos and colors, but about maintaining consistency and crafting a message that speaks directly to your target audience. Her program, the brand message equation, is a tool designed to help businesses pinpoint their target audience’s problems, wants, and needs and articulate clearly how they provide solutions.

As someone navigating the branding waters myself, it was enlightening to hear her stress the importance of consistency across all platforms. I even found myself doing a mental checklist of my brand during our talk!

Delegation, Growth, and Control

Recently, Eloise opened a brick-and-mortar office space after running her business remotely for nine years. This move was not just a response to her team’s needs but also a strategic shift to enhance customer experience. Yet, it came with its own set of challenges and growth pains—a reminder that with expansion often comes contraction.

Balancing Personal Decisions with Professional Identity

In a vulnerable part of our conversation, Eloise opened up about her personal choice not to have children and how she’s invested that energy into her business. It’s a topic that resonates with many, as societal expectations often challenge personal life choices. I appreciated her candidness, portraying how our personal and professional lives intertwine.

The Excitement of New Beginnings

Eloise’s enthusiasm for her work and her recent ventures into keynote speaking underscore the importance of seizing opportunities and being prepared for the exciting, sometimes unpredictable, paths they open up. Her story is a testament to the power of setting intentions and staying open to life’s possibilities.

Finally, we concluded with celebrating Eloise’s recent milestone: her first keynote speech. Preparation and dedication paid off, showcasing her ability and passion for guiding others in their branding journeys.

Eloise’s journey is a beacon for entrepreneurs striving to build their brand while remaining authentic. Whether you’re an entrepreneur, a brand strategist, or someone interested in personal growth, I hope our conversation inspired you as much as it did me.

Thank you for tuning in, and remember, be kind to yourselves today and every day. Stay hyped, and I’ll see you in the next episode!

With so much love,

Charli